Principal UX Designer


  • Designing Tools
  • Graphic Designing
  • Product Designing
  • Team Lead


We are looking for a Principal UX Designer to join, what we call, our “DIY” product experience group. Teams in this area cover a range of customer-facing solutions from design generation, to quick upload and edit flows, and feature rich design tools. More specifically, this designer will go deep into our design content—the full range of assets, graphics, and templates that we provide to our customers so they can bring their vision to life across hundreds of print and digital products. This person will explore how we use machine learning algorithms and generative AI to better create and compose designs, as well as how we might better support the work of our in-house graphic designers.

Job Responsibilities

  • Conceptualize and explore visionary new product design solutions, that evolve and differentiate the Vista experience for our customers.
  • Shape ambiguous ideas into concrete user stories and innovative product experiences, utilizing a user-centered design process; be hands-on at every stage of the design process, as well as direct more junior designers who are working alongside you.
  • Collaborate with data scientists to experiment and evolve our design composition and design generation algorithms, exploring new possibilities for asset, layout, and complex template generation.
  • Collaborate closely with our in-house graphic design teams to ensure generated designs meet the highest quality standards and are inspiring and relevant for customers.
  • Collaborate with peers throughout the product ecosystem to drive cross-functional alignment, push creativity and innovation, and challenge established thinking.
  • Contribute thought leadership and design execution towards a long-term Vista experience strategy and vision.
  • Plan and execute on user research learning agendas with data, consumer insights; utilize research findings and insights as inspiration for and validation for new product concepts.
  • Foster a strong, user-centered design practice with the mission of evangelizing UX + design, building a thriving design culture, and sharing your design expertise.
  • Attract, inspire and develop talent across the larger Vista UX + design community.

Required Skills

  • 10+ years’ experience designing innovative digital products, within large-scale product and service ecosystems
  • 5+ years of experience working collaboratively with product, engineering, design, content and user research teams.
  • 5+ years directing and mentoring more junior designers, and guiding multi disciplinary collaborators through a success user-centered process.
  • Multiple case studies demonstrating user-centered, creative, highly conceptual, and innovative design solutions that had measurable positive impact for users and the business.
  • Case study demonstrating the successful launch of AI and generative AI experiences that leverage DALL-E, Midjourney, ChatGPT, or similar that deliver measurable outcomes for the customer and the business.
  • Ability to drive and contribute to product Discovery and Delivery in an iterative and ongoing basis, and coach other team members through the process.
  • Experience leveraging quantitative and/or qualitative data to inspire design concepts, prioritize features, validate new product designs and communicate decisions to stakeholders.
  • Ability to build strong cross functional relationships with design, creative, technical and business partners; experience managing executive stakeholders.
  • Presentation skills and the ability to articulate sophisticated concepts to cross functional audiences in person, remotely, real time, and/or asynchronously.
  • Strong graphic design and communication design fundamentals including visual and
    typographic craft.

Nice to Have

  • Relevant degree in field of Design or HCI
  •  Experience working with globally distributed teams, and/or in highly matrixed organizations
  • Ability to plan, moderate, and execute a variety of goal-oriented workshops across stakeholders, leading to exciting new ideas, new-found consensus, and critical alignment.
  • Experience identifying and prioritizing features, as well as participating in complex roadmap planning.
  • Experience using code to create fully or partially functional prototypes, to be used in user research and/or internal socializing of design concepts.

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